Theory R Properties, is pleased to announce that Morris Construction in conjunction with architect Team Design, are making excellent progress to the 3-phase expansion project at the iconic Pierside Pavilion, which will be rebranded the Huntington Surf and Sport Building and sits across from the Pier on Main Street & Pacific Coast Highway in Huntington Beach. When complete, there will be an additional 30,000 square feet housed in a 4-story building. The expansion will house high-end retail on the ground floor, a 2nd floor upscale restaurant with a rooftop terrace and two floors of office space.

Theory R Properties which purchased the building in 2002, commenced a significant remodel and addition to the property in 2016. Phase I which consisted of a refacing and expansion of store fronts to the drip-line was recently completed by renowned architect and owner of Team Design, Jeff Bergsma. Mr. Bergsma designed the entire project consisting of 3 phases. Phase II is the complicated installation of new elevator banks, stairway access to BLK restaurant and a clearing of the courtyard in preparation for phase III which will be the construction of a new tower. Team Design has worked in concert with Morris Construction on Phase II which is nearing completion this summer.

The new restaurant space will offer a sprawling 8,000 square feet to a fine dining establishment. It will include a gourmet kitchen, upscale finishes and plenty of attraction allowing a new business to thrive. The seating space includes a large indoor area as well as a partially covered terrace. The most exquisite piece of this space is the large rooftop terrace where diners can enjoy the beautiful views that Huntington Beach has to offer.

Over 10,000 square feet of the new expansion are dedicated to office suites, some including balcony space with sweeping views of the Pacific Ocean.

“This is an exciting project and opportunity to design and construct a more contemporary look to this landmark building where visitors tend to congregate due to its premier location” stated Mr. Bergsma.

Chris Morris, President of Morris Construction, added “there is a lot of complexity when building at and even below sea level. We were delighted to be selected by Theory R Properties for our expertise in this area and look forward to what promises to be an outstanding finished product.”

Currently, Huntington Surf and Sport Building is a collection of bustling shops, offices and restaurants in nearly 90,000 square feet of existing space. The new addition will increase the overall square footage to over 120,000 square feet of retail, restaurant and office space. Existing shopping and dining establishments include Huntington Surf & Sport, Volcom, Hurley, Haviannas, Subway, BLK, Ponderosa Steak House, Gallagher’s Pub and Grill, Fred’s Mexican Café and George’s Grill.

Gary Daichendt, owner of Theory R Properties, stated “I could not be more delighted in working with Bergsma and Morris and the progress we have made.”


Envida and Bad Elf have just relocated to the newly remodeled Echo Executive Business Park unit of Southwest Jet Center in Scottsdale, AZ., announced Theory R Properties, owner, leasing and managing agent for the 100,000-square-foot property.

Envida is a leading digital marketing and social media agency. For over 10 years, Envida has earned the reputation as the go-to powerhouse for businesses and brands to create online buzz. With a client list ranging from national restaurant chains to the biggest property management companies in America. Envida was voted one of the Top Social Media Agencies by Ranking AZ and the featured social media experts on the syndicated show ‘The List TV.’

“Envida selected Echo Executive Bussiness Park and our new office space based on the well-executed remodel and space layout. The Property Managers were super easy to work with and very accommodating to our needs,” said Candie Guay, Co-owner at Envida Group.

Bad Elf envisions, designs, and manufactures niche hardware and software with an emphasis on Apple’s “Made for iPod” program. Bad Elf’s team spans the USA geographically and shares over a decade of shared work and personal history. The Bad Elf team mixes decades of experience and expertise in embedded hardware, firmware, middleware, and application software.

“Our suite at Echo Executive Business Park was recently remodeled and has a very modern design with lots of windows and high ceilings, and we love the proximity to great restaurants in Kierland and Scottsdale Quarter. The Propery Manager has been extremely responsive to our needs and we look forward to growing with them,” said Brett Hackleman, CTO/Co-founder of Bad Elf.

“Envida Group and Bad Elf are both an excellent fit with our existing tenant roster,” said Chris Scheideler, Senior Property Manager for Theory R Properties. “As we continue to expand and diversify Echo Executive Business Park’s mix, these tenants will add a new and exciting element for existing tenants and the community at large.”

Located just off of 75th street and N. Airport Drive in Scottsdale and in close proximity to both Kierland and the Scottsdale Quarter, Echo Executive Business Park offers office suites that implement a modernized theme with industrial style ceilings, refreshing flooring, glass store-front private offices and upscale kitchenettes.

Echo Executive Business Park was virtually empty when purchased by Theory R in 2015 and subsequently underwent an extensive renovation. It is nearly at capacity now with only two remaining office suite availabilities that range from 800 square feet to 3,000 square feet.

“Location plays a pivotal role in the success of many businesses. Outstanding demographics and proximity to thriving areas are among many factors that attract new tenants. We expect both to enjoy great success here,” said Scheideler.


SAN JOSE, Calif. – Aug 06, 2015:

Polycom, Inc. (Nasdaq: PLCM) today announced that it has appointed Gary Daichendt to the Polycom Board of Directors effective August 5, 2015. Daichendt’s expansive career as a senior officer of leading organizations provides him broad expertise in senior management, strategy and operational excellence, as well as an extensive understanding of the global IT industry.

Daichendt served as Executive Vice President Worldwide Operations at Cisco, where he was responsible for global sales, support, distribution, manufacturing and strategic alliances. He spent eight years at Wang Laboratories, serving as its Vice President of Central Operations and Vice President of Marketing. He was also President and Chief Operating Officer at Nortel Networks and spent 10 years in various sales, marketing and management positions at IBM.

“I am delighted to welcome Gary Daichendt to the Polycom Board of Directors,” said Kevin Parker, Chairman of the Board, Polycom. “Gary brings significant business strategy, customer focus and technology expertise through his previous senior executive roles at large global companies, which aligns perfectly to Polycom’s market opportunity and focus on driving profitable growth. Gary will be a great addition to the board, and we look forward to working closely with him.”

The Polycom Board now has eight members.

Daichendt also has extensive experience in public company corporate governance. Currently, he serves on the boards of NCR Corporation and Juniper Networks, Inc. Previously, he served on the boards of ShoreTel, Inc. and Emulex Corporation.

“I am excited to join Polycom at such an interesting and compelling time for the unified communications and collaboration industry,” said Gary Daichendt. “I am looking forward to partnering with the other members of the board and working with Peter Leav and the leadership team to help Polycom accelerate its business.”